What are cookies?
Cookies are text files which contain a small amount of information, often appearing as a block of numbers and letters, which identify your device.
What is a web beacon?
A web beacon is a small, transparent pixel image which may be placed on a website or in an e-mail and is designed to track the Internet activity of a targeted visitor. Generally, when a user visits a website or interacts with an email that contains a web beacon, that information is recorded for analytical purposes.
Type of information which may be recorded by using a web beacon: user’s IP address, for how long a particular page was viewed, at what time, the browser type etc.
We use the web beacon for serving the cookie, count the number of visitors to a web page on our website, count the clicks on web pages, understand at what time the web page containing the web beacon was viewed and eventually create statistics around the effectiveness of our advertising or marketing campaigns.
How to manage cookies?
We invest many resources and put a lot of effort in ensuring that Firstline’s advertisements and marketing communications are relevant to your interests and displayed in a non-intrusive way. We strongly believe that this is what digital marketing should represent: an unobtrusive way of presenting you with services which match your interests. However, you should be the one in control of whether or not you would like to be served such cookies for the purposes described above, or disable such cookies at a later stage. Therefore, you can manage cookies through your internet browser’s settings. Most browsers will allow you to block new cookies and delete existing ones. You can find the instructions for blocking and deleting cookies by clicking ‘help’ on your browser’s menu.
We would be happy to answer any questions or complaints you may have regarding the practices described in this notice. You can contact us at firstname.lastname@example.org.